By Leona Dalavai Scott I’ll admit it – when I saw the Dallas-Fort Worth Association Executives (DFWAE) Champions of Change Luncheon was being held in Frisco, I hesitated. Driving across Dallas traffic from the Mid-Cities area always gives me pause. But I’m so thankful I made the trip. Why? Because what I experienced reminded me
The content you offer to your prospects and members can help strengthen membership. Learn the three types of content to attract, convert and retain members. Bonus: Use ChatGPT to help you create that content.
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Greater awareness of your membership journey can help you create better content and membership value to specific segments of your association.
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From finding your ‘voice,’ to testing email subject lines, using webinars and creative touchpoints, you can deliver better connections and value.
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Have you ever felt stuck when you were creating content for your members/customers? Creating content with membership value can be a difficult task sometimes. We’ve all been there when we have to get past some type of writer’s or creative block. What helps me in those types of situations is to go through a checklist
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I’ve been hearing a lot about member onboarding these days, and it made me think about those “Welcome Wagon” kits that you received in the mail after you moved to a new location. Remember those? While the practice may be outdated due to the Internet and forums like NextDoor, which makes it easy to get
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Use the right ingredients to deliver value.
What’s Your Recipe for Good Content? Read More »
Each year, Marketing General Incorporated (MGI) sends the results of its annual Membership Marketing Benchmarking Report. It’s a gold mine of information and ideas. Many thanks to Tony Rossell and the great team at MGI for providing such a helpful resource to the association community. CLICK HERE to access a copy. I’ve sifted through the
Learn how to bridge your professional networking skills from the virtual world back to in-person again. Communications expert and best-selling author Dianna Booher, shares five of her best networking and communications tips to boost your confidence and presence.
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Want to build year-round content value for your members, readers and audience? Start breaking down your content into bite-sized pieces for daily value.
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Your workload got a whole lot easier. These “plug and play” templates make it easy to fill in the blanks, and you’ll be on your way to growing your membership!
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