Content Creation

What a Horse Academy Taught Me About Association Membership Journeys

Greater awareness of your membership journey can help you create better content and membership value to specific segments of your association.
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membership value
Content Strategy

4 Ways to Get Past the Content Creation Block to Create Better Membership Value

Have you ever felt stuck when you were creating content for your members/customers? Creating content with membership value can be a difficult task sometimes. We’ve ...
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Content Strategy

3 Tips for Creating a Positive Onboarding Experience for New Members

I’ve been hearing a lot about member onboarding these days, and it made me think about those “Welcome Wagon” kits that you received in the ...
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Communications

What’s Your Recipe for Good Content?

Use the right ingredients to deliver value.
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Content Strategy

Membership Content Ideas: Providing Daily Content Results in Value 365 Days a Year

Want to build year-round content value for your members, readers and audience? Start breaking down your content into bite-sized pieces for daily value.
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membership conversion rate
Content Strategy

3 Content Types to Increase Your Membership Conversion Rate

During my early years of creating content for associations, I always focused on content that would bring value to our members’ lives. An admirable goal, ...
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membership recruitment retention ideas
Membership

5 Ways to Master Your Membership Recruitment, Retention Efforts

One of the great success stories for membership associations in 2020 is their ability to test new ideas to create value and reinforce retention. Here ...
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Generating quality leads through quality lead magnet.
Lead generation

Ditch Your Newsletter As Your Opt In & Create a Lead Magnet Your Membership Prospects Will Love

As COVID-19 is teaching us, we need to seek new ways of doing business. Revamping your lead generation process is one of the best ways ...
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Free Email Templates

Convert More Prospects into New Members

Get my best follow-up email templates

Your workload got a whole lot easier. These “plug and play” templates make it easy to fill in the blanks, and you’ll be on your way to growing your membership! 

Comes in both pdf and Word .docx formats.