membership conversion rate
Content Strategy

3 Content Types to Increase Your Membership Conversion Rate

During my early years of creating content for associations, I always focused on content that would bring value to our members’ lives. An admirable goal, …

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membership recruitment retention ideas
Membership

5 Ways to Master Your Membership Recruitment, Retention Efforts

One of the great success stories for membership associations in 2020 is their ability to test new ideas to create value and reinforce retention. Here are five tips to create membership success.

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Generating quality leads through quality lead magnet.
Lead generation

Ditch Your Newsletter As Your Opt In & Create a Lead Magnet Your Membership Prospects Will Love

As COVID-19 is teaching us, we need to seek new ways of doing business. Revamping your lead generation process is one of the best ways to adapt, helping you bring in quality leads leading to better conversions.

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KUAA membership campaign turns crisis into membership opportunities.
Marketing

How a Pandemic Turned a Crisis into Membership Opportunities for One Association

A look at how the KU Alumni Association is paying it forward for its 2020 graduating class through its “Jayhawks “Flock Together” campaign, and how you can apply three valuable lessons from their membership strategy.

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How to be a successful association during challenging times.
Marketing

5 Ways to Foster Successful Associations That Thrive During Tough Times

I recently attended a Membership All Stars panel of three thought leaders in the association world – Mary Byers, Sheri Jacobs and Sarah Sladek. Sponsored by …

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