One of the great success stories for membership associations in 2020 is their ability to test new ideas to create value and reinforce retention. Here are five tips to create membership success.
5 Ways to Master Your Membership Recruitment, Retention Efforts Read More »
As COVID-19 is teaching us, we need to seek new ways of doing business. Revamping your lead generation process is one of the best ways to adapt, helping you bring in quality leads leading to better conversions.
A look at how the KU Alumni Association is paying it forward for its 2020 graduating class through its “Jayhawks “Flock Together” campaign, and how you can apply three valuable lessons from their membership strategy.
How a Pandemic Turned a Crisis into Membership Opportunities for One Association Read More »
I recently attended a Membership All Stars panel of three thought leaders in the association world – Mary Byers, Sheri Jacobs and Sarah Sladek. Sponsored by the Australasian Society of Association Executives, the virtual event provided a temperature of what associations worldwide are experiencing as a result of the pandemic. The panel provided a variety of membership
5 Ways to Foster Successful Associations That Thrive During Tough Times Read More »
Follow these tips, and watch your member engagement (and value!) soar during your next association webinar.
8 Easy Ways to Deliver Value-Packed Association Webinars During COVID-19 Read More »
I always enjoy this time of the year when new graduates are making their way into the world to forge their unique paths. For me, it’s always a time of reflection to consider how much I learned since I entered the job market and a time to look ahead as we plan, set goals and
Listen Up, Marketing & Communications Grads: 7 Ways to Stand Out in the ‘Real’ World Read More »
The better you know your ideal members, the easier it will be to help you develop more helpful and relevant content to address member needs and problems.
Do You Know Your Association’s Ideal Members? Read More »
MailChimp expert Amy Hall provides her tips and tricks for Inbox success and improving deliverability.
Email Marketing Tips to Improve Your Deliverability, Readability, Clarity Read More »
Awhile back, I had lunch with a dear friend who I used to work with many years ago. I’ve often told her the story about when I first met her, I tried to avoid her. Why? Because I thought she was nosy and asked too many questions. She asked me about my family. She asked
Are You Asking the Right Questions of Your Members/Customers? Read More »
Here are my 5 tried-and-true ways to develop great ideas for your content calendars when you are stuck and don’t know what to write about.
5 Tips for Generating New Content Read More »
Your workload got a whole lot easier. These “plug and play” templates make it easy to fill in the blanks, and you’ll be on your way to growing your membership!
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