My name is Leona Dalavai Scott, and I help associations and small businesses build profitable content to get and keep members/customers. I founded JEP Marketing Communications in 2018, after having worked for several national trade and professional associations in North Texas, both as an editor and also managing marketing and communications teams.
Associations have always played an important role in my life. When I was 8, my immigrant family joined the local Indian Association where we found our community and made life-long friendships. Being a Brownie in the Girl Scouts taught me the first of many priceless lessons on sales as I peddled boxes of Thin Mints and Tagalongs with confidence. After college, I discovered the value of joining professional associations to keep my skills fresh and expand my knowledge to stay relevant.
I created the Profitable Content Menu for associations and teams that are overstretched and juggling many projects, not to mention the added pressure of getting people to join associations and renew. I know how crazy it gets spinning different plates and praying something doesn’t drop. Whether you need an extra pair of hands on projects, or looking for a complete, “done for you” experience, check out my menu of Services to choose what works best. And if needed, I can create a custom solution – just ask!
To help sharpen my marketing skills for digital environments, I got my inbound marketing certification from Hubspot Academy. I’m a proud #rockchalkjayhawk alum of the University of Kansas, where I honed my storytelling skills through its magazine journalism program. I’m a graduate of Marie Forleo’s B-School Program (“B” is short for “Business”), which addresses all components of running a profitable and successful business.
JEP is a member of the Dallas-Fort Worth Chapter of the American Society of Association Executives (DFWAE). Invested in our community, we support 6 Stones, an organization dedicated to transforming lives, homes and communities.
Five Facts About Me
Here are five things you might find interesting about me:
In eighth grade, I placed 11th in the Shawnee County spelling bee in Topeka, Kansas. I went out on the word “melee.” To this day, I still love watching the Scripps National Spelling Bee.
When I was 10, I fell into the Lady Di craze and could tell you every teensy detail of her life and the royal wedding. I even taped the entire wedding on our VCR to replay over and over again.
I was born in Hyderabad, India, raised in the Wheat State of Kansas, live in North Texas and am married to a Louisiana boy. As you can imagine, we have some mouth-watering meals around the dinner table. One of my most requested recipes is Southwestern Garlic Cheddar Cheese Grits, which I learned from my southern mother-in-law.
Speaking of food, I had a recipe published in Fine Cooking magazine, which was so popular that the editors decided to include it in the cookbook, Cooking New American. It’s my dad’s recipe for finger-lickin’ tandoori chicken that you can make on the grill. You can find the recipe here.
I do a hilarious Kermit-the-Frog accent. Maybe one day, when we work together, I will do it for you on a Zoom call or even in person!
BTW, the folks you see in these photos are my family. They are my “why.”