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Books

Listen Up, Marketing & Communications Grads: 7 Ways to Stand Out in the ‘Real’ World

What advice would you give a new graduate who is entering the marketing and communications world during COVID-19? Graduates today are faced with more uncertainty …

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Content Strategy

[Updated 6.3.20] COVID-19: Helpful Resources for Associations

Links to articles, information and resources to help your association adapt to this new age. Want to add a resource to this listing? Send an …

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Marketing

5 Ways to Recycle Your Blog in Not So Ho-Hum Ways

Our daughter Ellie’s daily chore is to take out the recycling. I recently told her the story of when my younger brother and I were …

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Marketing

How to Be the Best Salesperson (Hint: It starts with love)

Recently, my business coach asked me if I had read The Greatest Salesman in the World by Og Mandino.

He seemed surprised when I replied, “No.” I had heard of the book many times, but not being in sales, I never felt the need to read it.

Boy, was I wrong.

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The 6 Big & Costly Mistakes Associations Are Making Today

Plus, get 6 actionable tips to get back on track!