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[Updated 6.3.20] COVID-19: Helpful Resources for Associations
Links to articles, information and resources to help your association adapt to this new age. Want to add a resource to this listing? Send an …
Listen Up, Marketing & Communications Grads: 7 Ways to Stand Out in the ‘Real’ World
What advice would you give a new graduate who is entering the marketing and communications world during COVID-19? Graduates today are faced with more uncertainty …
Do You Know Your Association’s Ideal Members?
The better you know your ideal members, the easier it will be to help you develop more helpful and relevant content to address member needs and problems.
How I got more people to see my emails
MailChimp expert Amy Hall provides her tips and tricks for Inbox success and improving deliverability.
Are You Asking the Right Questions of Your Members/Customers?
Awhile back, I had lunch with a dear friend who I used to work with many years ago. I’ve often told her the story about …
5 Tips for Generating New Content
Here are my 5 tried-and-true ways to develop great ideas for your content calendars when you are stuck and don’t know what to write about.
5 Ways to Recycle Your Blog in Not So Ho-Hum Ways
Our daughter Ellie’s daily chore is to take out the recycling. I recently told her the story of when my younger brother and I were …
Attract Ideal Members/Customers with a Quality Lead Magnet
It’s about caring enough to create value for customers. If you get that part right, selling is easy. Anthony Iannarino, The Sales Blog With the …
How to Be the Best Salesperson (Hint: It starts with love)
Recently, my business coach asked me if I had read The Greatest Salesman in the World by Og Mandino.
He seemed surprised when I replied, “No.” I had heard of the book many times, but not being in sales, I never felt the need to read it.
Boy, was I wrong.