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10 Best Membership Ideas from Marketing General Incorporated’s 2021 Membership Marketing Benchmarking Report
Each year, Marketing General Incorporated (MGI) sends the results of its annual Membership Marketing Benchmarking Report. It’s a gold mine of information and ideas. Many …
Membership Content Ideas: Providing Daily Content Results in Value 365 Days a Year
Want to build year-round content value for your members, readers and audience? Start breaking down your content into bite-sized pieces for daily value.
5 Tips for Building Professional Networking Confidence Post-Pandemic
Learn how to bridge your professional networking skills from the virtual world back to in-person again. Communications expert and best-selling author Dianna Booher, shares five of her best networking and communications tips to boost your confidence and presence.
3 Content Types to Increase Your Membership Conversion Rate
During my early years of creating content for associations, I always focused on content that would bring value to our members’ lives. An admirable goal, …
5 Ways to Master Your Membership Recruitment, Retention Efforts
One of the great success stories for membership associations in 2020 is their ability to test new ideas to create value and reinforce retention. Here are five tips to create membership success.
Ditch Your Newsletter As Your Opt In & Create a Lead Magnet Your Membership Prospects Will Love
As COVID-19 is teaching us, we need to seek new ways of doing business. Revamping your lead generation process is one of the best ways to adapt, helping you bring in quality leads leading to better conversions.
How a Pandemic Turned a Crisis into Membership Opportunities for One Association
A look at how the KU Alumni Association is paying it forward for its 2020 graduating class through its “Jayhawks “Flock Together” campaign, and how you can apply three valuable lessons from their membership strategy.
5 Ways to Foster Successful Associations That Thrive During Tough Times
I recently attended a Membership All Stars panel of three thought leaders in the association world – Mary Byers, Sheri Jacobs and Sarah Sladek. Sponsored by …
8 Easy Ways to Deliver Value-Packed Association Webinars During COVID-19
Follow these tips, and watch your member engagement (and value!) soar during your next association webinar.