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[Updated 11.17.20] COVID-19: Helpful Resources for Associations
Links to articles, information and resources to help your association adapt to this new age. Want to add a resource to this listing? Send an …
3 Content Types to Increase Your Membership Conversion Rate
During my early years of creating content for associations, I always focused on content that would bring value to our members’ lives. An admirable goal, …
5 Ways to Master Your Membership Recruitment, Retention Efforts
One of the great success stories for membership associations in 2020 is their ability to test new ideas to create value and reinforce retention. Here are five tips to create membership success.
Ditch Your Newsletter As Your Opt In & Create a Lead Magnet Your Membership Prospects Will Love
As COVID-19 is teaching us, we need to seek new ways of doing business. Revamping your lead generation process is one of the best ways to adapt, helping you bring in quality leads leading to better conversions.
How a Pandemic Turned a Crisis into Membership Opportunities for One Association
A look at how the KU Alumni Association is paying it forward for its 2020 graduating class through its “Jayhawks “Flock Together” campaign, and how you can apply three valuable lessons from their membership strategy.
5 Ways to Foster Successful Associations That Thrive During Tough Times
I recently attended a Membership All Stars panel of three thought leaders in the association world – Mary Byers, Sheri Jacobs and Sarah Sladek. Sponsored by …
8 Easy Ways to Deliver Value-Packed Association Webinars During COVID-19
Follow these tips, and watch your member engagement (and value!) soar during your next association webinar.
Listen Up, Marketing & Communications Grads: 7 Ways to Stand Out in the ‘Real’ World
What advice would you give a new graduate who is entering the marketing and communications world during COVID-19? Graduates today are faced with more uncertainty …
Do You Know Your Association’s Ideal Members?
The better you know your ideal members, the easier it will be to help you develop more helpful and relevant content to address member needs and problems.
How I Got More People to See My Emails
MailChimp expert Amy Hall provides her tips and tricks for Inbox success and improving deliverability.