Serving up practical strategies for
THRIVING BUSINESS ASSOCIATIONS
Boost your membership and increase retention
Claim your free copy!
6 Costly Mistakes Associations Are Making Today
Content is king 👑
It’s not just a well-worn slogan. Good and valuable content has the power to change and improve people’s lives and make a difference.
For associations, content is a versatile and effective way to address member problems. Good content can help grow and strengthen association membership, which has been on the decline since 1994. If used strategically, content can help bridge many gaps when it comes to membership growth and retention.
Did you know . . .
When prospective members visit your website or interact with your brand, only 3 % are actually ready to join?
The rest – a whopping 97 percent – have to be nurtured along to get them to join.
To attract the right members, you need to serve them valuable and compelling content.
That’s where I come in.
I can help you convert your visitors to members faster and in a way that brings out your best value.
I create content for your audience that educates rather than sells.
Also known as content marketing, it positions your association as their go-to choice for what you offer.
Know your customers • Plan your content • Serve your content
I help associations and small businesses attract and retain members by crafting content that captivates and converts.
With 20+ years in the marketing and communications fields, I’ve gained a unique perspective on how to help associations connect with their customers that reinforces their value.
In 2018, I started JEP Marketing Communications. I’m grateful for the freedom, flexibility and fun that my work provides. I enjoy working with association teams and small businesses to create compelling and relevant content that helps get and keep members/customers.
From The Blog
Expand your content marketing knowledge, get inspired, make an action plan. Read on.
What a Horse Academy Taught Me About Association Membership Journeys
Greater awareness of your membership journey can help you create better content and membership value to specific segments of your association.
5 Ways to Boost Engagement with New Member Onboarding
From finding your ‘voice,’ to testing email subject lines, using webinars and creative touchpoints, you can deliver better connections and value.
4 Ways to Get Past the Content Creation Block to Create Better Membership Value
Have you ever felt stuck when you were creating content for your members/customers? Creating content with membership value can be a difficult task sometimes. We’ve …