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6 Costly Mistakes Associations Are Making Today

Content is king 👑

It’s not just a well-worn slogan. Good and valuable content has the power to change and improve people’s lives and make a difference. 

For associations, content is a versatile and effective way to address member problems. Good content can help grow and strengthen association membership, which has been on the decline since 1994. If used strategically, content can help bridge many gaps when it comes to membership growth and retention.

Did you know . . .

When prospective members visit your website or interact with your brand, only 3 % are actually ready to join?

The rest – a whopping 97 percent – have to be nurtured along to get them to join.

To attract the right members, you need to serve them valuable and compelling content.

That’s where I come in.

I can help you convert your visitors to members faster and in a way that brings out your best value.

I create content for your audience that educates rather than sells.

Also known as content marketing, it positions your association as their go-to choice for what you offer.

By not knowing your audience, your content marketing is ineffective and flat. It gets lost in the crowd, and your association fails to thrive.

Know your customers • Plan your content • Serve your content

Hey There!

I'm Leona

I help associations and small businesses attract and retain members by crafting content that captivates and converts.

With 20+ years in the marketing and communications fields, I’ve gained a unique perspective on how to help associations connect with their customers that reinforces their value.

In 2018, I started JEP Marketing Communications. I’m grateful for the freedom, flexibility and fun that my work provides. I enjoy working with association teams and small businesses to create compelling and relevant content that helps get and keep members/customers.

Leona Scott

Happy Clients

If you're looking for a great collaborator who inspires you with creative ideas, and supports you every step of the way with your content, Leona is your go-to. Our team knows they can count on her every time, and she always delivers. Yet what distinguishes her most is her passion for serving the unique needs of membership organizations that drives her to excel in everything she does.
Doug Myers
Content Manager, Automotive Service Association
Leona helps me stay on track with putting out regular content to my audience and focusing on my strategic goals.
Chris Sain
Principal, Hope Software Solutions
The thing I like best about working with Leona is that she is very skilled at helping me put together action steps for the vision I have for my audience. She makes it easy and practical to execute the plan!
Steve Perumalla
Pastor, The Grace Place New York Church

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The 6 Big & Costly Mistakes Associations Are Making Today

Plus, get 6 actionable tips to get back on track!