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  • Email Marketing, Marketing, Membership

10 Best Membership Ideas from Marketing General Incorporated’s 2021 Membership Marketing Benchmarking Report

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professional networking tips in post-pandemic life
  • Communications

5 Tips for Building Professional Networking Confidence Post-Pandemic

Learn how to bridge your professional networking skills from the virtual world back to in-person again. Communications expert and best-selling author Dianna Booher, shares five of her best networking and communications tips to boost your confidence and presence.
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  • Content Strategy, Membership

Membership Content Ideas: Providing Daily Content Results in Value 365 Days a Year

Want to build year-round content value for your members, readers and audience? Start breaking down your content into bite-sized pieces for daily value.
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membership recruitment retention ideas
  • Membership

5 Ways to Master Your Membership Recruitment, Retention Efforts

One of the great success stories for membership associations in 2020 is their ability to test new ideas to create value and reinforce retention. Here are five tips to create membership success.
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Generating quality leads through quality lead magnet.
  • Lead generation, Lead magnet, Marketing, Membership

Ditch Your Newsletter As Your Opt In & Create a Lead Magnet Your Membership Prospects Will Love

As COVID-19 is teaching us, we need to seek new ways of doing business. Revamping your lead generation process is one of the best ways to adapt, helping you bring in quality leads leading to better conversions.
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KUAA membership campaign turns crisis into membership opportunities.
  • Marketing, Membership

How a Pandemic Turned a Crisis into Membership Opportunities for One Association

A look at how the KU Alumni Association is paying it forward for its 2020 graduating class through its “Jayhawks “Flock Together” campaign, and how you can apply three valuable lessons from their membership strategy.
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